Premiere Mortgage Services Inc. - Dana Bain

Spring 2017 Real Estate Sales Tips

March 28th, 2017 3:19 PM by Robin Bain

“Before you start trying to work out which direction the property market is headed, you should be aware that there are markets within markets.”

We once again seem to be in a buyer’s market locally, with demand outpacing inventory, homes getting bid-up and buyers frustrated. How do you find listings and fresh inventory? How do you identify potential sellers, or help those on the fence decide that now is the right time for a move?

As the spring market warms up, here are some ideas that may help:

Call through your past client database-88% surveyed by NAR said they would work with their agent again, but how many agents reach out and assess when “again” might be? Call and ask! Remind them you are there when they are ready, ask what their concerns are, make sure to give your updated contact info, and to get theirs. Add them to a weekly email with homes for sale in their neighborhood, along with a place of interest to them, so they can see for themselves that now may be the right time to sell.

The local real estate market is at a peak, so it could be a great time to sell, even for those not sure where they want to land next. Empty nesters who no longer have to worry about schools may be more willing to experiment with lifestyle, sell their home and rent in the city, or in a more resort-like area. Now is a great time to check out what’s next. Be the one to market to people’s dreams and help them see the future.

Anticipate objections and be prepared to help. Many would-be sellers get overwhelmed by repairs or updates they think are needed prior to selling, or the amount of work to cull through and get rid of their accumulated stuff. Offer a free home assessment to identify the minimum repairs or updates, and recommend services like transition specialists and tradespeople that could alleviate that burden. You want to be an invaluable resource for all things related to the sale of the home, not just the sale itself.

In Other News:

Credit Alert-On Friday it was reported that one of the 3 main credit reporting agencies has been fined by the CFPB for misleading consumers about its PLUS Score product. This product, sold by Experian, is considered “educational” and intended solely to educate consumers about their credit score. The CFPB found that the PLUS Score was represented as the same score used by lenders, which is false. The CFPB found that in some cases there were substantial differences between the PLUS Score and the actual score used by lenders, creating confusion regarding how lenders determine credit worthiness. Please remind your clients that they are entitled to a FREE credit report annually and can obtain one from: For more information, here is a link to the CFPB’s page on obtaining credit reports.

As always, we are here to help you and your clients have a smooth and successful home buying experience!

How To Contact Us

By Phone: 978-422-2311 (Office)
  1-800-480-0545 (Toll Free)
  978-501-0427 (Mobile)
By Fax: 978-422-2313 (Fax)
11 Malvern Hill Rd
Sterling, MA  01564-2829

Posted in:General
Posted by Robin Bain on March 28th, 2017 3:19 PM


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